American Marketing Association

Experience: I was a part of the marketing committee as a meeting manager where I developed assets and created short videos detailing AMA's social meeting. Here, I documented the club members experience through interviews and recaps which transforms into reels. To make this possible, we utilized Canva and CapCut in order to make short content videos. Videos include Valentine's Day and Picnic socials. Additionally, I was able to participate in the annual American Marketing Association collegiate conference set in New Orleans. There, I competed in the Perfect Pitch Competition. It was amazing being able to network and connect with like-minded peers while also developing my marketing skills for fun!

​

Result: The reels posted on Instagram led to 152% in content interaction and a 91.8% rise in engagement with followers and 55.8% with non-followers over three months.

​