Paxauris

Paxauris is a start-up company selling the first Fluid Inflatable Earplugs, the first of its kind.

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During my time with Paxauris, I helped grow its online presence from the ground up. I was tasked with creating ads, reels, emails, and content to pipeline pre-sales to Paxauris' kickstarter campaign. In the end, we raised over $150,000, leading our campaigns to be one of the top 2% successful campaigns! At this moment, many of the reels I have created have reached over 400K views, with one even reaching 1 million!

 

Lessons: I learned how to effectively use Adobe Pro Premiere to create engaging content, cold call influencers in order to secure a brand deal, create customer journey maps on MailChimp, manage 3 different social media accounts (Instagram, Facebook, TikTok) all at once, and understand deeply how to drive real, measurable results.

 

Fluid Inflatable Earplugs have won many design awards, such as the Red Dot Award and the Good Design Award. It has also appeared in the Phoenix Business Journal and many more.