A New Leaf

Helping families, changing lives. Providing essential services to those in need across Maricopa County.

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At A New Leaf, I led a complete rebrand and reboot of Riverboat Bingo's Facebook page, a funding channel for A New Leaf. Not only have I developed and maintained a consistent posting schedule using Hootsuite, but I also posted a diverse range of content such as player shoutouts, important announcements, and special promotions. This resulted in gaining 240+ followers, increases in engagement and reach (1.8k% and 34.7% respectively), and 83.1% boost in website visits! The resulting analytics has increased foot traffic to the bingo hall which has helped funding efforts for A New Leaf's programs. 

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This internship taught me how to create emails utilizing MailChimp. I designed and created emails relating to the program services dedicated to outreach of